19 DEC 2018
Lead Generation: A Beginnerís Guide
What is Lead? A lead is a person who has shown interest in your companyís product or service in some way or form. As a leader, you would like to hear from a business with which you have once communicated, rather than getting a sales call or spam call. Hence, leads are the verve of your business. Lead Generation What is Lead Generation? It is a method to collect leads. Lead Generation is the use of internet, database, a computer-based program through which the information is received and maintained for the growth of the business. Here the leads consist of Name, email, address, contact number of any individuals or any companies, schools, agencies details. Does how to find leads? There are different approaches to find leads. Those are: 1. Find leads on LinkedIn, Facebook, Instagram, Twitter, etc. 2. Use of Email Marketing. 3. Content Marketing i.e., writing and creating a blog. 4. Organic Search Marketing. 5. Commenting on blogs. What is Outbound Lead Generation and Inbound Lead Generation? Outbound Lead Generation is about finding customers and interest in the product. Therefore, it is a traditional way of marketing strategy. Here we send message or messagesdirectly to the customers through emails or calls. Whereas, Inbound Lead Generation is just the opposite (reverse) of Outbound lead generation. This is very much in use and successful these days. Inbound Lead Generation means to attract the attention of the audience or your prospects. This is done through:- 1.Social media sharing and adding posts. 2. Content marketing. 3. Making attractive infographics and others. How to Generate Leads? Various ways to generate leads are:- -> Find through LinkedIn -> Market on twitter -> Direct engagement to the customer through the FAQ. -> Facebook, Instagram, etc ads -> Email Marketing -> Deals and Coupons. -> Online Form Filling.