26 DEC 2018
Artificial Intelligence In Digital Marketing: How Can It Make Your Life Easier?
As 2019 approaches, the world has come a long way. The digital marketing is surrounded with SEO, social media, PPC, content marketing and many more. There are many new digital marketing trends and strategies that are evolving in the current high-technology, Internet-connected era and businesses. Now need to use them to succeed in their efforts because what worked for you last year may not work in the year 2019. Artificial intelligence will take over the world. According to John McCarthy the father of Artificial Intelligence, it is “The science and engineering of making intelligent machines, especially intelligent computer programs”. It is a technique of making a computer, a computer-controlled robot, or a software think intelligently, in a similar manner the intelligent humans think. Artificial Intelligence is capable of studying how the human brain thinks, and how humans learn, decide, and work while trying to solve their problem. AI is transforming in all industries. Machines can easily predict the behavior and decisions of the customer and use that data to solve issues in the future. The Relationship between Digital Marketing and Artificial Intelligence Artificial Intelligence holds extraordinary future opportunities in the field of digital marketing. AI enables predictive analytics, a better experience for the customer, and targeted marketing that will undoubtedly offer businesses with sky-high return on investment. In the past, some marketers were hesitant to incorporate their strategies with artificial intelligence. The witness is that this year there is considerable confidence among marketers with respect to Artificial Intelligence. Through additional processes like the Internet of Things (IoT), big data and Machine Learning, Artificial Intelligence made its presence this year. But, these are the only elements eventually contributing towards unleashing the potential of AI. 2019 would see remarkable changes and impact due to AI applications. Impact of Artificial Intelligence on Digital Marketing: 1) Great User Experience: Great user experience is the only thing that keeps the traffic flowing to the website. The website should be easy to use. With the use of Artificial Intelligence in online marketing, it is going to be much easier to predict the behavior of the buyer, search cycles, buyer persona, etc. 2) Better ROI (Return on Investment): Machine learning helps gather sufficient data from user behavior and add up to its inventory with better database design. According to customer interest, it provides a better algorithm of decision-making that brings out great ROI. High-level image identification is one of the excellent features of AI that can make payment processes much faster. It can also solve the security concerns involved in internet transactions. 3) Reaching the Target Audience: Reaching the right people is very essential to bringing value to your brand and its benefits. Digital marketing based on Artificial intelligence makes it simple to reach out to target audiences as it helps find people depending on their focus, demography, interests, and other aspects. 4) Sales Forecast: Marketing is a continuous, fluctuating place, and an unfavorable fluctuation can cause way too many business changes, the best example for this is “The Great Recession of 2008”. However, it is very easy to guess the market’s future trends with AI.