05 FEB 2018
Digital Marketing Trends And Innovation In 2019
Businesses that grow fast continue to gain more customers and profits as slow movers get left behind. And if you are reading this, you are probably ready to take your company’s marketing to the next level. So here are some trends and innovations to pay attention in this New Year. Digital Marketing Trends 1. Artificial Intelligence Artificial intelligence will definitely pulling its weight in the marketing world. This year as artificial intelligence is now powering customer segmentation, click tracking, retargeting, push notifications, you name it in a limitless combination of possibilities. How you put Artificial Intelligence in to work for your digital marketing portfolio depends on your goals and your channels. According to Artificial Intelligence Online Survey, 57% of businesses are using AI to improve their customer experience and support while 44% are using AI as a means to provide the ability to improve upon existing products and services. 2. Instagram If there is one Social media channel which is rising high in organic reach, it is Instagram. The past Year was about shifting businesses to Instagram. Businesses who shifted to Instagram or other social media channel were on the positive side of digital marketing. The year 2019, it is about Instagram Stories, Instagram Live, IGTV, Instagram Influencer Marketing, Instagram Content Marketing, and Instagram Advertisements. If you haven’t taken this platform seriously, you must try this and start growing your followers here, as the number of followers is a high priority for Brand Identity on this platform. 3. WhatsApp Marketing Facebook Ads will have ‘Whatsapp Us’ call to action button that will lead people to whatsapp for business. This is the trade that would re-define the lead generation Industry. Whatsapp Story Ads would be the big game changer. All the 15-30 seconds of video innovation here can help to grow business visibility. 4. LinkedIn advertisements Did you see LinkedIn Advertisements Dashboard? It’s a complete duplicate of the Facebook Ads Dashboard. Almost the same! Facebook ads dashboard is known for its simplicity and ease of use, now that LinkedIn ads are getting cheaper and easy to establish. 2019 is about LinkedIn Lead Generation advertisements. If you are in the B2B domain or selling expensive stuff, 2019 is going to be the golden year for your Digital Marketing. 5. Video Look back at what kind of content you consumed the most in 2018? The answer is possibly videos. For your Lead generation and audience, engagement video would be the most ideal tool in digital marketing. Previously, content that people had to watch on their TV is now available through their smartphones at the touch of their fingertips. With platforms like Netflix, YouTube, Amazon Prime Video, Facebook Live, video is a big online trend that will continue to grow. 6. Voice Search With the improvement in voice recognition, voice searches have been getting more popular. Have you observed 5-year-old children searching for his favorite video on YouTube? Since he does not know to type the child commands and this exactly is the behaviour on rising. Over 2019, you can expect people to start using voice search more than routine typing. Which means long-tail keywords will dominate. With these new trends, there are sufficient ways to attract more customers to your business and satisfy them.