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SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. While the industry term once referred to both organic search activities such as SEO and paid, it now refers almost exclusively to paid search advertising. SEM is also alternately referred to as paid search or pay per click (PPC).
With an increasing number of users researching and shopping for products online, SEM has become a crucial strategy for growing a company’s reach. In SEM, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing. Search engine marketing reaches consumers at exactly the right time, when they are open to new information. So now days it becomes a fastest way to drive traffic to a website.
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